Now hear this: Paula Begoun does not want you to go shopping.
Not without her, that is. Or at least her advice.
Long before chat rooms and instant customer recommendations became de rigeur, Ms. Begoun made it her mission to cut through the marketing hype and offer clear, easy-to-understand reviews of the most popular beauty products. Her tome Don't Go to the Cosmetics Counter Without Me is now on its seventh edition, and its counterpart Don't Go Shopping for Hair-Care Products Without Me is on its third go-round.
To keep her readers posted between book-writings, Ms. Begoun also hosts a hot little resource known as the Cosmetics Cop website. There you can find free reviews of hundreds of products in a searchable database; for more in-depth information, special reports, and other goodies, you can subscribe to her companion site, Beautypedia, for just $25 a year.
Who says beauty and brains don't mix?
1 comment:
Thank you for your interest in Paula’s Choice, and for mentioning her in your blog. My name is Andrea Hofer, I am the Social Media Manager for Paula's Choice. I wanted to share with you some of the new developments at Paula's Choice.
• Free two-day subscription to www.beautypedia.com, the online version of Paula's book. It has over 40,000 cosmetic reviews and more are constantly being added (no credit card required).
• Paula's Choice has $3 shipping right now! (we are not sure for how long)... also, 3 free samples with every order!
• Visit us on facebook at ♥Paula's Choice Skincare♥ at http://www.new.facebook.com/pages/edit/?id=25732041031#/pages/Paulas-Choice-Skincare/25732041031.
• Paula's nationwide Speaking tour: Did you ever wish you could meet Paula up close and personal, get her take on skincare myths in the cosmetics industry, pick up a signed copy of her best-selling book, "Don't Go to the Cosmetics Counter Without Me," and get a chance to sample some of her newest products? Exciting News! Paula will begin her nationwide speaking tour by presenting on Skincare Mythbusting at Powell's Books in Beaverton, OR on November 5, 2008 from 7:00-9:00 PM. RSVP for the event either on Facebook or here
and stay tuned for more event locations. If you have a town you would like to see Paula come to, vote here. Send this event to a friend
• Paula Begoun's Beauty Update, a Monthly Ezine sent to interested bloggers
Again, thanks for your blog post! If you have any questions or feedback, please don’t hesitate to contact me at andreah@paulaschoice.com.
Sincerely,
Andrea Hofer
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