Now hear this: Paula Begoun does not want you to go shopping.
Not without her, that is. Or at least her advice.
Long before chat rooms and instant customer recommendations became de rigeur, Ms. Begoun made it her mission to cut through the marketing hype and offer clear, easy-to-understand reviews of the most popular beauty products. Her tome Don't Go to the Cosmetics Counter Without Me is now on its seventh edition, and its counterpart Don't Go Shopping for Hair-Care Products Without Me is on its third go-round.
To keep her readers posted between book-writings, Ms. Begoun also hosts a hot little resource known as the Cosmetics Cop website. There you can find free reviews of hundreds of products in a searchable database; for more in-depth information, special reports, and other goodies, you can subscribe to her companion site, Beautypedia, for just $25 a year.
Who says beauty and brains don't mix?